Trade pricing on 1,500+ products. Quick-stocked LVT, engineered wood, laminate and vinyl from Karndean, Polyflor, Quick-Step, Kährs and our own brands, supplied direct to fitters, contractors, developers and project teams across the UK. A2 SEO Semantic depth Brand entities and persona terms reinforce topical relevance for trade flooring queries.
Trade pricing, project quantities, dedicated trade support and the Quick-Step, Karndean and Polyflor names you'd specify on a contract spec.
Discounted rates across the full catalogue when you trade-register. Tiered for higher-volume buyers.
Pallet-rate delivery to site or yard. UK-wide coverage, lead times confirmed at quote stage.
Order multiple samples in one go to spec from. Posted next working day.
Specify by m², by area, or by full plan. Quote response within one working day.
Direct line, named contact, and stock-availability checks for time-critical projects.
1,500+ SKUs in stock from Quick-Step, Karndean, Polyflor, Kährs, Moduleo, Gerflor and more.
Six product groups available at trade pricing on the trade portal. Each links through to the live trade catalogue, register to see prices.
Whether you're a sole-trader fitter or specifying for a 200-unit development, our trade range fits the brief.
Daily-job stock and accessories at trade rates. Quick-stocked SKUs, scotia, underlay, adhesives.
Volume pricing across new-build estates. Specification consistency over multiple phases.
Project quoting, site delivery, lead-time guarantees, contract specs.
Hard-wearing floors built for tenanted properties. Bulk supply, repeat orders.
Sample sets, full brand range from Karndean, Polyflor, Kährs, plus residential ranges.
Healthcare, education, office and hospitality flooring with the right traffic class and slip ratings.
Specialist sector pages on the trade portal, once a sector page is approved and indexable, it becomes the dedicated landing page for that vertical. Linked here to give buyers a starting point.
Four steps from application to delivery.
Fill in the trade application, including company details, VAT number, trade reference.
We verify within one working day. Most applications approved same-day.
Sign in to the trade portal. Full catalogue with trade pricing visible across 1,500+ products.
Place orders directly, or request a project quote for larger jobs.
Got a 200m² hotel refurb? A six-unit new-build? A 30-property landlord rotation? Send us the brief, get pricing back within one working day.
Independent reviews, real customers, a physical showroom, and 20+ years supplying UK fitters and contractors.
"Quick turnaround on a 180m² job in Birmingham. Stock was where they said it'd be, delivery driver was helpful, and the price was the price."
[Trade customer name], [Company], [Location]
UK Flooring Direct Showroom
M6 Junction 3, Coventry
Open 7 days, free parking
Get directions →
Quick answers to the questions buyers, fitters and project teams ask most often when shopping for trade flooring.
1,500+ products. Trade pricing. UK-wide delivery. Approved same-day in most cases.
Apply for trade account A5 UX Final CTA Captures readers who scrolled the full page. Time-bound promise lifts conversion. A5 CROSS-DOMAIN Same destination as hero CTA Same registration destination as hero CTA.Every annotation badge on this wireframe maps to a row below.
| N1 | Trade nav link repointed | Currently links to noindex trade-account subdomain page. Repoint to www.ukflooringdirect.co.uk/trade so sitewide internal-link equity flows to the new indexable hub. |
| A1 | H1 head term | "Trade flooring for fitters, contractors and projects." Single H1, keyword-led. |
| A2 | Lede paragraph | Reinforces topical relevance with brand entities and supporting keywords. |
| A3 | Hero primary CTA | "Apply for trade account" → trade.ukflooringdirect.co.uk/pages/trade-account. |
| A4 | Hero secondary CTA | "Browse trade catalogue" → trade.ukflooringdirect.co.uk home. |
| A5 | Footer CTA repeat | Final-position registration CTA. |
| B1 | Section H2 | "Why UK Flooring Direct for trade." |
| B2 | Benefit card H3s | Six H3 benefit titles supporting heading hierarchy. |
| B3 | E-E-A-T signals | Concrete, named claims (brands, lead times, geographic coverage). |
| B4 | Six-card scannability | Six benefits = upper limit before scanning becomes work. |
| C1 | Section H2 | "Trade flooring products." |
| C2 | Category H3s | Six product group H3s. |
| C3 | Trade-sub deep link | "View trade [category] catalogue" → trade.ukflooringdirect.co.uk/collections/... |
| C4 | Cross-domain dofollow | Same brand owner, no nofollow needed. |
| D1 | Section H2 | "Trade flooring for every type of project." |
| D2 | Long-tail capture | Persona blocks capture queries like "flooring for landlords", "flooring for property developers". |
| E1 | Section H2 | "Flooring for commercial projects." |
| E2 | Sector tile linking | Each sector tile links to its corresponding sector page on the subdomain once that page is content-complete and indexable. Placeholder tiles remain non-clickable until then. |
| E3 | Internal-link concentration | High-equity internal-link source pointing into trade subdomain commercial pages. |
| F1 | Section H2 | "Trade flooring FAQs." |
| F3 | Keyword-led question selection | Q1 targets "contract flooring", Q2 the hard-wearing cluster, Q3 persona+brand intent, Q4 landlord long-tail. Remaining questions handle real UX friction. |
| F4 | Accordion UX | Default closed. |
| G1 | Section H2 | "Project quote? Tell us the brief." |
| G2 | On-page form | Form embedded on /trade, no separate /trade/quote page. |
| G3 | No thin sub-page | Form submits in-place. |
| H1 | Section H2 | "How a UKFD trade account works." |
| H2 | Friction reduction | Four-step process answers "what happens after I apply?" pre-emptively. |
| I1 | Sitewide footer trade links | "Shop trade" and "Sectors" footer columns visible across the retail site. |
| I2 | External-link icon | ↗ icon on subdomain links signals the transition. |
| J1 | Section H2 | "Trusted by tradespeople nationwide." |
| J3 | Trade-specific testimonial | Real trade review (project size, delivery, stock accuracy), not generic retail. |
| K, general | Cross-domain link callouts | Purple K badges flag every link from www.ukflooringdirect.co.uk to trade.ukflooringdirect.co.uk. |
| K policy | Linking rules | Same brand owner: dofollow, no nofollow. ↗ icon on every subdomain link. Placeholder sector tiles only become clickable once the destination page is indexable. |
Hero (A1, A2, A3, A4, A5) and benefits (B1–B4) are launch-blockers. Categories (C1–C4) and sectors (E1–E3) require the Category Optimisation Plan to be live on the trade subdomain to function, but the page can launch with placeholder tiles for sectors not yet built, with tiles activating as those subdomain pages go indexable. FAQ (F1–F4) and trust signals (J1–J3) can be content-light at launch and built up over the first month. The nav repoint (N1) can ship the same day /trade goes live.